Revolutionizing people-centric innovation with tru.persona
Synthetic personas:
Live interaction with brand-specific, authentic target group profiles based on actual qualitative research results
Knowledge management:
Leverage qualitative study results and gain deeper insights by real quotes and by contextualizing sourceInspiration and ideation:
Find new ideas by chatting with one more realistic, immersive personas for new ideas or first feedback.
Our right to play:
tru.Ai is a collaboration between beluga strategic design and Data Collective. We combine our knowledge in market research, innovation design, and data science. Our profound experience and progressive mindset in innovation design drive us to develop applicable, intuitive digital tools for data-driven, future-proof insights and ideation.
Interact intuitively with AI-based, synthetic personas based on valid market data.
Direct and simple interaction. This application makes results from qualitative market research easily accessible and directly applicable.
Experience deeper insights into customer behavior, needs, and trends than ever before. With tru.persona, we can create brand-specific tangible target group profiles and TRU.ly bring them to life.
Leverage the results of qualitative studies, reference real quotes, and directly link to the original sources. It also acts as an intelligent search system for internal market research archives.
Reference
Sources
Undermine A.I. generated answers by showing actual consumer quotes from original market research data.
Contextualize findings by showing original source files (ppt files, specific slides, automatically generated summaries of research reports)
Upload Source files: It’s part of our customization process to evaluate the quality and format of your data, to be able to process it properly.
Mastering your
challenges in CMI
Companies invest a lot of money and time in extensive data collection and studies and don’t make the most of it.
tru.persona can bring to live these untapped resources as a simple and engaging experience.
Largely untapped valuable data from existing market intelligence
Final
Report
Social Listening**
** Internal data can be complemented by integration with social media listening tools.
Difficulty in accessing and applying research results
Limited depth in understanding customer behavior and trends
Fragmented and inaccessible market research data
Managing and overseeing existing database
High costs by repetitive multiple studies on similar topics
Current challenges
in corporate CMI
The future of user immersion & knowledge management
Intuitive interaction with AI-based, synthetic personas
Easy access to qualitative market research results and deeper insights by access to raw material
Direct application of insights for inspiration and direct feedback
Realistic and authentic target group experience by A.I. empowered personas.
Cost efficient and more precise planning of future research
Contact us
for a tru.talk with a real person
Are you interested in working with us?
Please fill out the form, and we will get back to you shortly. We look forward to hearing from you!
support@tru-ai.net